I have had a few people ask me about a blog writing format and so because they have asked, I will talk about this today.
Blogging is like having a conversation with your readers. You have a message to convey and you want that message to be easily understood. I am going to give you a few tips to help you in your communication with your readers.
Black On White
Make sure that when you publish your blog post, you do so with black text on a white background. I have seen a few websites out there that have white text on a black background. Reading blog posts that are set up this way are a strain on the eyes. Especially for older eyes like mine.
Your goal is that you want your readers to have a comfortable reading experience and not a strained one.
People usually find that reading sans-serif fonts is easier to read online. Sans-serif fonts are the fonts that don’t have the fancy squiggles. As far as font size goes, try for a larger size. If you go for a small sized font, it will be extremely difficulty to read especially if a person is visiting your website through a smart phone.
Some blogging experts say not to use italics in your posts because it is harder to read. This is true but I have found that on occasion, italics may be required to separate one idea from another. My advice is to use italics sparingly.
Don’t write in all capital letters. A lot of folks consider that to be shouting online and people don’t like to be shouted at.
Keep Your Paragraphs Short
You will want to keep your paragraphs short. It is so much easier to read short paragraphs when you are reading blog posts on a computer, tablet or smart phone. This is especially true on a smart phone where the screen is smaller. It is better to see more “white space” for an enjoyable reading experience.
Use Lists Where You Can
Get into the habit of using numbered or bullet lists in your blogs. Readers love lists because they can quickly get the information they need in the shortest amount of time by reviewing that list. Look at the example below:
How To Set Up Your Paragraphs In A Blog Post
- The first paragraph is where you tell your audience what you are going to talk about
- The middle paragraphs are where you talk about your topic
- The last paragragh is where you tell your audience what you just talked about
See how quickly you learned about how to set up your paragraphs in a blog post by just reading this list? Lists can be numbered or bulleted.
I know, I snuck another lesson in while talking about lists. Just say that I gave you two lessons for the price of one.
Headers and Bold Texts
The habit of most people who visit websites on the internet is that they quickly scan the post first before they decide whether they are going to take the time to stay on a page and read the entire blog post.
Because of this, it is vitally important that an author use a lot of headers and bold text highlighting paragraph topics. If a header identifies what the visitor is looking for, he or she is more likely to stop and read a blog post. If nothing catches the eye, the reader quickly move on to another web site searching for the information they are seeking.
Do Not Make Your Blog Post Too Long
You may have a blog post on a topic where you want to convey a lot of information. If you write a blog post and it turns out to be over 2500 words, consider breaking that blog post up into two separate blog posts.
Typically, when people scan a post and they are deciding whether they want to read it, they will quickly scroll down to the end of the post to see how long the post is. If they see that the post is very long no matter how informative it is, they will have tendency to not want to read that particular post and they will leave the website.
Aim for blog posts anywhere between 500 words to 1500 words and remember to use lists to get your information across using less words.
Images include pictures, charts or screenshots. It is alway a good idea to add images to your blog post. Images help to break up long scrolling text and an image can help you to emphasize the message in your blog.
So that, in a nutshell, is the format that I personally use when I blog. I pay special attention to the details to enhance readability for my visitors. Through the careful use of paragraph spacing, headings and images,my blog posts are inviting and visitors are more likely to remain on my website longer.
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If there is anything else that you would like me to explain further about blogging format, feel free to leave me a comment below.