Are Blog Headlines Really That Important?

I arrived home from my day job and sat down at the computer to work on my latest article. The topic of “Blog Headlines” had been something that I had added on my list of blog topics but I had not planned on writing about it today.

Then this happened….


I clicked on my internet icon – you know, the one that looks like a small blue e and I was greeted by a news page giving me choices on what I could read right then and there.

Blog Posts

Here are just three of the headlines:

  • Poor Hygiene Sparks Complaints
  • 17 Facts That Sound Fake But Are Totally True
  • Your Spouse Is More Likely To Cheat If They Have One Of These Jobs

Was I tempted to click on a headline?

I sheepishly admit that I was.

Did I click on a headline or article?

Ummmm…… Yes……

I knew then and there what I was going to write about.


So, you write great content for your website and the traffic starts coming in. Is your traffic sticking around to read your article? Maybe. It all depends on how you have presented your content. Remember this:

You have less than 15 seconds to catch the interest of your reader.

You read right, less than 15 seconds

When a visitor comes to your web page, they typically scan the page looking to see if the post is something that they would be interested in reading. If there are no captivating headlines, the visitor will most likely move on quickly to another website looking for something else that interests them. This is especially true for mobile phone users. Don’t let these visitors leave right away.


Eye-catching headlines could be:

  • Headlines that say something outrageous
  • Headlines that seem too good to be true
  • Headlines that create intrigue
  • Headlines that seem to sabotage the writers own business
  • Headlines that appear to be unethical
  • Headlines that feed into a readers fears
  • Headlines that make people feel good about themselves
  • Headlines that indicate an easier or faster way of doing things
  • Headlines that appear to be backed by science
  • Headlines that indicate what other people are doing
  • List Headlines: “Let me give you a list”
  • “How To” Headlines
  • Headlines about celebrities

When you create an eye-catching headline, make sure it is somewhat connected to the content of your post.

Nothing annoys a reader more that reading a headline saying that it will reveal what Johnny Depp eats for breakfast and then the content only talks about a review on a particular brand of toaster oven.

I know that was a silly example but you get my point.


Newspapers and magazines has used this technique for decades and of course this technique has migrated into the internet world.

We are all bombarded by hundreds of advertisements every day demanding our attention.

So, in answer to my blog’s title, Are Blog Headlines Really That Important? The answer is a resounding yes. Use this knowledge to your advantage and you will retain more traffic on your site.

Check out this short video that will give you some more tips on writing great headlines.

I hope that you found this post useful. If you have, check out my other blogging posts, “Blog Writing Format” and my very own ” Creative Blog Writing System”. I am a proud Premium member of the Wealthy Affiliate Community. This active and thriving community is committed to helping other people succeed in their online business.

What were some of your best Headlines?

I would love to hear from you. To share, please leave your comment below and I will be sure to get back to you.

Catch you later!


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Ramona is an entrepreneur, blogger and affiliate marketer. She is also a proud member of the Baby Boomer Generation. When she is not blogging, you will find Ramona either gardening or quilting.

2 Replies to “Are Blog Headlines Really That Important?”

  1. This was a great article for me to read today. I haven’t been great at coming up with good headlines lately even though I know that they are extremely important. I think I will challenge myself next time I write a blog post to one that seems unethical.
    Do you find it difficult to get creative with your blog headlines as well? I tend to get in a rut and use the same format over and over.

    1. Hi Melinda:

      This is how I come up with a catchy headline. I read over my content and then think about what a scandal sheet like the National Enquirer would come up with. The sillier, the better. I actually have a bit of a chuckle coming up with a outlandish headline.

      All the best in your business!


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